The Codes of Gender

The Codes of Gender

The Codes of Gender


(6.5 from 7 users)

1h 13m 2010 HD

Watch the codes of gender 123Movies. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The Codes of Gender (2010)
ver now
Tags:   #The Codes of Gender 2010   #The Codes of Gender full movie   #Watch   #The Codes of Gender online   #The Codes of Gender online 123Movies   #The Codes of Gender Full movie online   #The Codes of Gender movies Free   #The Codes of Gender FreeMovies   #Media Education Foundation   #pop culture   #beauty   #sociology   #advertising   #gender   #gender roles   #femininity   #socialization   #power relations   #masculinity   #hierarchy   #western society   #social structures   #ervig goffman   #analysis   #commercialism   #gender ideals   #ritualized cultural performance   #objectification   #subordination   #infantilization

Comment

User

Related Movies

  • 2016
    Mabel

    Mabel

    Mabel

    02016HD

    Feisty, fiercely independent and firmly rooted in place, 90 year-old Mabel Robinson broke barriers back in the 40s when she became the first woman in...

    Mabel
  • 2020
    Marcel Duchamp: The Art of the Possible

    Marcel Duchamp: The Art of the Possible

    Marcel Duchamp: The Art of the Possible

    62020HD

    A remarkable walk through the life and work of the French artist Marcel Duchamp (1887-1968), one of the most important creators of the 20th century,...

    Marcel Duchamp: The Art of the Possible
  • 2017
    Gender Revolution: A Journey with Katie Couric

    Gender Revolution: A Journey with Katie Couric

    Gender Revolution: A Journey with Katie Couric

    5.92017HD

    Katie Couric travels across the U.S. to talk with scientists, psychologists, activists, authors and families about the complex issue of gender.

    Gender Revolution: A Journey with Katie Couric
  • 2021
    Subjects of Desire

    Subjects of Desire

    Subjects of Desire

    02021HD

    Subjects of Desire is a thought provoking film that examines the cultural shift in beauty standards towards embracing (or appropriating) Black...

    Subjects of Desire
  • 2002
    Fanalysis

    Fanalysis

    Fanalysis

    52002HD

    Actor/cult icon Bruce Campbell examines the world of fan conventions and what makes a fan into a fanatic.

    Fanalysis
  • 2000
    Behind the Screens, Hollywood Goes Hypercommercial

    Behind the Screens, Hollywood Goes Hypercommercial

    Behind the Screens, Hollywood Goes Hypercommercial

    02000HD

    Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than...

    Behind the Screens, Hollywood Goes Hypercommercial
  • 2016
    I'm a Porn Star: Gay 4 Pay

    I'm a Porn Star: Gay 4 Pay

    I'm a Porn Star: Gay 4 Pay

    7.22016HD

    Welcome to the curious, surprising and always outspoken world of straight men who go Gay4Pay. Curiously, there is a disproportionate percentage of...

    I'm a Porn Star: Gay 4 Pay
  • 2003
    The Corporation

    The Corporation

    The Corporation

    7.62003HD

    Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant...

    The Corporation
  • 2017
    30 Years of Garbage: The Garbage Pail Kids Story

    30 Years of Garbage: The Garbage Pail Kids Story

    30 Years of Garbage: The Garbage Pail Kids Story

    6.42017HD

    The Garbage Pail Kids are 30 years old. Celebrate their gross-out greatness with artist interviews, superfan collections, and more.

    30 Years of Garbage: The Garbage Pail Kids Story
  • 2007
    Helvetica

    Helvetica

    Helvetica

    7.12007HD

    Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one...

    Helvetica
  • 2019
    iHuman

    iHuman

    iHuman

    7.12019HD

    Artificial Intelligence (AI) is possibly the most powerful technology of our time. It has the potential to solve humanity’s biggest challenges...

    iHuman
  • 2009
    This Is It

    This Is It

    This Is It

    7.12009HD

    A compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for his series of sold-out shows in London.

    This Is It